About DAA Consulting
Advice from people who have been there.
DAA Consulting is a small group of serial entrepreneurs and business people who have all owned and run their own small and medium-sized businesses. Unlike large corporate-style consultancy firms, our advice comes from first-hand experience — we have been there, seen it and done it.
We are friendly and non-pushy, and your interests are at heart. We will never ask you for an upfront payment and we will never stretch your company's finances. Our motto is simple: there are no problems, only solutions.
Our reach
230+
specialist advisors and consultants across the UK, through our membership of the ibd Group of Consultants — a management support resource dedicated to small and medium-sized companies.
Our foundations are in Hertfordshire, with very good links to London and the South East — so wherever you are based, we can help.
Accredited, not self-appointed.
All of our consultants, advisers and mentors are members of accredited professional bodies and chosen for their experience and knowledge. Every one abides by a code of ethics.
- 01Association of Business Mentors
- 02Institute of Enterprise and Entrepreneurs (IOEE)
- 03Enterprise Nation
- 04Chartered Management Institute (CMI)
- 05ibd Group of business advisors

Also a member of
- Your Business Community (YBC)
- The Dispute Resolution Agency
- IPSE — Association of Independent Professionals and the Self-Employed
- Small Business Pro
- Accredited mentor — Government Help to Grow scheme
Meet the founder
David Ashdown.
David is a qualified mediator, business coach, consultant and mentor who has spent his career supporting small and medium-sized businesses — from boardroom and director disagreements to contract matters, co-worker disputes and everyday management issues.
His first business — window cleaning — was started while he was still at school, and sold when he left to move into property. He went on to rescue and sell a transport business and ran a property business converting houses into flats — so when he talks about the realities of running an SME, he is talking from first-hand experience.
Along the way he has sat on the boards of a number of businesses, as both an executive and a non-executive director, and has been heavily involved in the transport industry throughout his career.
His ethos is to build trust and empower you to decide outcomes that work for everyone involved.
Connect on LinkedIn →Our wider businesses
One family of businesses, covering the whole journey.
DAA Consulting doesn't work alone. These businesses, run by the same team, take things further — from hands-on start-up support to specialist mediation and company sales.
- cre8business.co.ukCre8businessSimple, practical help for new business owners and seasoned entrepreneurs — coaching, consulting, mentoring and mediation, online or in person.Visit the site →
- 21point5.co.uk21point5 GroupSpecialist support for the bus and coach industry — exits, consolidations, mergers and expansions, backed by decades of sector experience.Visit the site →
- we-resolve.co.ukWe-ResolveCommercial mediation and business dispute resolution for businesses, associations and SMEs — resolving conflict without the cost of litigation.Visit the site →
Whether you are a seasoned professional or just starting out, a first conversation costs nothing and commits you to nothing.
Arrange a free call